Zé Delivery Al Mossar FC
Lots of words in Brazilian Portuguese starting with Al came from Arabic languages. And because of that, people think almoçar, which means lunch, has Arabic roots too. It doesn't. And on Sundays, almoçar has another meaning: cold beer and football.
Football is another part of the Brazilian culture recently impacted by Arabic countries. So, instead of fighting their petrodollars, Zé Delivery – the top beer delivery app in the country and sponsor of the local league – got inspired by the Saudi League's Al-Ittihad, Al Hilal, and Al-Nassr to turn lunch fans into Al Mossar Football Club fans.
Agency: Soko
Client: Ambev Zé Delivery
ECD: Rafael Alves
CD: Marcelo Diniz, André Savastano e Kaerre
Visual: Guilherme Pinho
Copy: Romulo Carneiro e Douglas Peroni