Petrobras
que bloco é esse?

Petrobras - Que bloco é esse?

Regarded as the ‘black gold’ of Brazilian carnival, the blocos afro segment was fallen from grace until project Que Bloco é Esse? (or: What bloco Is that?) showed its due prestige. With the contribution of Brazilian pop artists, we produced video clips and short documentaries about them. The project successfully emerged the blocos afro from anonymity and told everybody who the blocos afro are. 

Agency: New Content

Client: Petrobras

CD: Pedro Tourinho e Felipe Simi

Copy: Marcelo Diniz 

Visual: Larissa Vaz