OMO - Big Brother Brasil 

OMO has always encouraged children to play and have fun; after all, playing always ends up in dirty clothes and dirt is good. To announce the new OMO Progress on Big Brother Brasil, OMO had the ‘brothers’ revisit their childhood and make them feel like kids.
The participants had to complete a circuit in a giant laundry room overcoming different obstacles. The first one to put their dirty clothes in the washing machine won the challenge and was declared leader.

Agency: New Content

Client: Unilever OMO

CD: Felipe Simi

Creatives: Marcelo Diniz e Larissa Vaz