next
Lollapalooza

next Lollapalooza Brazil

Brands sponsoring music festivals have all the same speech: we'll take you and a friend to the festival for free.
Boring isn't it?
next, the most democratic bank in Brazil and 100% digital, needed a different approach. To do so, we created a promo that took not only the winner + 1 friend, nor +2 friends, nor + 3 friends..we took the winner + 9 friends. 
next presents Team next Lollapalooza Brazil.

Agency: R/GA SP

Client: next

ECD: Saulo Rodrigues

CD: Rafael Freire

Visual: Gabriel Berta, Bruno Nogueira, Leonardo Francisconi, Bianca Solha

Copy: Marcelo Diniz, Thais Boaventura