Bud On Fire
Budweiser is the King of the beers and during the NBA Finals we gave fans a chance to buy their favorite beer during the games, with special disccounts, in a playfull and challenging way. How? Data. Creative Data. We teamed-up with EspnBrasil and using heat map technology we set a new rule: once the lane started to burn Bud On Fire was on with a limited series of coupons. And like the Kings of Basketball have 24seconds to score inside the court, fans had also 24seconds to redeem their codes.
Agency: Soko
Client: Budweiser
CD: Marcelo Diniz
Visual: Diogo Ottoni
Copy: Rômulo Carneiro