Corona Solar Spots

Corona Cero Sunbrew, the first zero alcohol beer with vitamin D, has arrived in Brazil to make people feel the transformative power of the sun. To launch this solar beer in a city like Sao Paulo, where the streets are covered in shadows and the sunlight is squeezed between buildings, we mapped beams of sunlight throughout the city and teamed up with renowned artists to create many artworks for the new Corona Cero. Then, using a photosensitive paint we hacked these sunbeams in different geometric forms resulting in a brand new type of media that occurs as naturally as the sunshine.

Agency: Soko

Client: Ambev Corona

ECD: Erick Mendonça

CD: Marcelo Diniz 

Visual: Nicole Gelbvaks

Copy: Mauricio Araujo