Rexona
Invisible

Rexona Invisible

Rexona was launching the new Rexona Invisible, a product that avoids sweating and keep stains invisible. Our strategy was to proof that invisibility is real in order to convince consumers that the new product is truly capable of keeping sweat and stains invisible to other people. To do so we team up with a magician and 4 key opinion formers to create a massive impact with several conceptual and functional assets where invisibility was the main point of the conversation. The first and most important asset was a one shot film with different tricks to prove that invisibility exists. After that, to sustain the campaign, we had short films focused on social media and its peculiarities to continue to prove our products efficiency. 

Main video

360o video

Invisible Skip Button

Social Media videos

Agency: CUBOCC

Client: Unilever Rexona

CD: Dida Louvise 

Creative Leader: Marcelo Diniz 

Visual: Maltchique 

Copy: Leo Gaede