Coca-Cola Open House
Coca-Cola was relaunching it's iconic 1L glass bottle and our biggest challenge was to create a new reason to consume and also an incredible desire for this new/attractive pack. The bottle has a premium approach and, as a consequence, is not made for any occasion. So, to communicate the news to a young and early-adopter target, we decided to launch a branded platform, supported by the new 1L bottle, where people were able to attend special events at relevant key opinion formers houses and experience the new coca-cola in an unique way. Afterall, staying in is the new going out, right? Like this, with one click, consumers were able to connect themselves with many other interesting people and live experiences in houses, until then, unattainable.
"Want to open your house to your friends and live an incredible experience? Don't forget to open your 1L bottle first."
Agency: CUBOCC
Client: Coca Cola
CD: Luiz Mastroprieto
Creative: Marcelo Diniz