Dove
#euvistopele

Dove - #euvistopele 

#EUVISTOPELE ( #iwearmyskin ) is a brand manifesto campaign starred and celebrated by Dove consumers that highlights the beauty of the female skin and its need for care. Kick-started by a manifesto and supported by Astrid Fontenelle, Julia Faria and Cynthia Rachel, Dove consumers were asked to send pictures of their favorite parts of their skins. The women who were considered to wear their own skin proudly were chosen and photographed by Gui Paganini for the campaign. The project was turned into a video, an editorial and a book, as well as an exhibition at Shopping Pátio Higienópolis, in Sao Paulo.

Agency: New Content

Client: Unilever Dove

CD: Felipe Simi

Copy: Marcelo Diniz 

Visual: Larissa Vaz